We do not consider fair trade to be a marketing project, but part of our family philosophy.

Unfortunately, cocoa farming is the weakest link in the supply chain. We take the view that hard work of this kind should be fairly rewarded, however, so in 2017, we decided to enter into a partnership with Fairtrade Austria. At that time, we set ourselves the goal of switching our entire range of pralines and chocolates to Fairtrade cocoa. Two years later, it was time for us to take the next step: we converted 200 of our products, and 15 different suppliers across Europe were convinced by our decision. With the complete transition of our praline and chocolate range to Fairtrade cocoa, we have thus become one of the most important partners of Fairtrade Austria in this area.

With the marketing of our products in more than 100 countries worldwide, the Fairtrade logo is shown on 40 million packets each year. In this way, many people hear about Fairtrade for the first time. We are pleased that Fairtrade recognises us as an important ambassador in this context.

We pay the additional costs of roughly 1 million euros per year. We do not want to pass the extra cost of our products onto our customers, though. We would much rather set an example in this area for a sense of responsibility and fairness.