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The NFL in Europe
The National Football League (NFL) is the largest football league in the world – and it has now taken Europe by storm. Millions of fans follow every season with passion, and Germany has become the NFL stronghold in Europe.
With regular NFL games taking place across Europe, excitement continues to grow year after year. American football is no longer a niche sport – it captivates a steadily growing fan base across all age groups.
For retail partners, this presents the perfect opportunity to benefit from the NFL boom and inspire customers with exclusive products.
The NFL at Gunz
With Gunz’s officially licensed NFL products, you secure not only strong brand power on the shelf but also real sales opportunities:
- Brand Strength: NFL products attract fans and generate attention.
- Cross-Selling: Perfectly combinable with snacks and confectionery for impulse purchases.
- POS Opportunities: Eye-catching displays increase visibility and boost sales.
- Fan Loyalty: Seasonal and collectible items create repeat purchases..
Our three product categories
standard snacks, seasonal items and collectibles
are designed to unlock sales potential all year round:
Standard Snacks
such as brownies, popcorn, and wafers ensure continuous demand.
Seasonal items
such as Easter bunnies, maxi eggs, and hollow figures create highlights for Easter and the holidays.
Collectibles
such as the NFL metal ball, butter cookies create desirability and genuine fan loyalty.
👉 Typical sales occasions include the season kickoff in autumn, the playoffs at the beginning of the year, the ultimate sporting highlight in February – the Super Bowl – as well as the NFL European Games, which will be held in 2025 in Ireland, Spain, the United Kingdom, and Germany (Berlin).
Quelle: NFL