Offseason is now – Kickoff in fall. Prepare your assortment early for the new NFL season!
The NFL in Europe
The National Football League (NFL) is the largest football league in the world – and it has now taken Europe by storm. Millions of fans follow every season with passion, and Germany has become the NFL stronghold in Europe.
With regular NFL games taking place across Europe, excitement continues to grow year after year. American football is no longer a niche sport – it captivates a steadily growing fan base across all age groups.
For retail partners, this presents the perfect opportunity to benefit from the NFL boom and inspire customers with exclusive products.
The NFL at Gunz
With Gunz’s officially licensed NFL products, you secure not only strong brand power on the shelf but also real sales opportunities:
- Brand Strength: NFL products attract fans and generate attention.
- Cross-Selling: Perfectly combinable with snacks and confectionery for impulse purchases.
- POS Opportunities: Eye-catching displays increase visibility and boost sales.
- Fan Loyalty: Seasonal and collectible items create repeat purchases..
Our three product categories
seasonal items, big game classics and collectible items
are deliberately designed to help you leverage sales potential all year round:
Seasonal items
such as Easter bunnies, maxi eggs, and hollow figures create highlights for Easter and the holidays.
Classics for Big Games
such as brownies, popcorn, and wafers ensure continuous demand.
Collectibles
such as the NFL metal ball, butter cookies create desirability and genuine fan loyalty.
👉 Typical sales occasions include the annual NFL Kickoff in fall, the Playoffs at the beginning of the year, the Big Game in February – the absolute sporting highlight of the season – as well as the NFL International Games 2026, during which several regular-season games will take place outside the USA, further expanding the league’s international presence.
2026 DATES COMING SOON!
For the 2026 season, a total of nine international regular-season games are scheduled – the most ever in an NFL season.
Quelle: NFL