Football player with raised arms, featuring the NFL logo and the Gunz logo

Ready for 6 Weeks of NFL Action?
9 International Games.
6 of them in Europe.


The countdown is on – the biggest international NFL season ever kicks off in September!
Discover our official NFL licensed products for eye-catching placements and strong sales impulses.

DATES 2026

INTERNATIONAL GAMES

In 2026, more NFL International Games than ever before will take place – with a total of nine games across seven countries worldwide. Bringing football action around the globe, the NFL will head to London, Paris, Madrid, Melbourne, Rio de Janeiro, Mexico City and of course Munich. 🏈 🌍

September 10, 2026 — 49ers vs. Rams — Melbourne 🇦🇺

September 27, 2026 — Ravens vs. Cowboys — Rio de Janeiro 🇧🇷

Oktober 4, 2026 — Colts vs. Commanders — London 🇬🇧

Oktober 11, 2026 — Eagles vs. Jaguars — London 🇬🇧

Oktober 18, 2026 — Texans vs. Jaguars — London 🇬🇧

Oktober 25, 2026 — Steelers vs. Saints — Paris 🇫🇷

November 8, 2026 — Bengals vs. Falcons — Madrid 🇪🇸

November 15, 2026 — Patriots vs. Lions — München 🇩🇪

November 22, 2026 — Vikings vs. 49ers — Mexico City 🇲🇽

Quelle: NFL

The NFL in Europe

The National Football League (NFL) is the world’s largest American football league – and it is increasingly captivating Europe as well. Millions of fans follow each season, and Germany has become Europe’s NFL stronghold.

With regular NFL games taking place in Europe, enthusiasm continues to grow year after year. American football is no longer a niche sport, but inspires a steadily expanding fan base across all age groups.

This opens up the perfect opportunity for retail partners to benefit from the NFL boom and excite their customers with exclusive products for every NFL party.

The NFL at Gunz

 

With officially licensed NFL products from Gunz, you not only secure strong brand power on your shelves, but also benefit from attractive sales opportunities in the NFL fan merchandise segment:

 

- Brand Strength: NFL products attract fans and generate attention.

- Cross-Selling: Perfectly combinable with snacks and confectionery for impulse purchases.

- POS Opportunities: Eye-catching displays increase visibility and boost sales.

- Fan Loyalty: Seasonal and collectible items create repeat purchases..

 

 

Our three product categories

seasonal items, big game classics and collectible items

are deliberately designed to help you leverage sales potential all year round:

Seasonal items

such as Easter bunnies, maxi eggs, and hollow figures create highlights for Easter and the holidays.

Classics for Big Games

such as brownies, popcorn, and wafers ensure continuous demand.

Collectibles

such as the NFL metal ball, butter cookies create desirability and genuine fan loyalty.

NFL promotion in-store featuring fan merchandise, chocolate and US-style decorations

👉 Typical sales occasions include the annual NFL Kickoff in fall, the Playoffs at the beginning of the year, the Big Game in February – the absolute sporting highlight of the season – as well as the NFL International Games 2026, during which several regular-season games will take place outside the USA, further expanding the league’s international presence.